Link (URL) Shortener
Keeping you text message under short hard enough, putting a long URL makes I even more difficult. This why we created a feature create shorten version of the same URL to send in your messages. Since we own the URL shortening technology, the link never expires unlike some of our competitor that uses free service likely Bitly.com. Our shorten URLs are shorter since it is not used by the public.
Another benefit of our shorten URL service is tracking. Tracking is very important part of any SMS marketing campaign. It is pointless if you cannot measure outcome. Tracking gives you the ability to see what works and improve your future campaigns.