See how TextingEngine MMS & SMS marketing solution helped Royalty Night Club increase revenue while decreasing cost.
Royalty Night Club, Long Island, NY
Royalty Nigh Club is one of Long Island’s premier nightclubs. The owner who describes himself as a “numbers guy” found that the high cost printed marketing materials often ends up in the garbage and created a mess in the parking lot of his nightclub. TextingEngine worked with him to reduce his marketing cost and increase his revenue.Challenges:
- Reduce marketing cost
- Increase the effectiveness of marketing efforts
- Get more people into the club
- Open an SMS/MMS marketing account with TextingEngine
- Post signs with the nightclub’s keyword all over club like on the TV screens, restroom, at the bar, on printed material, etc) encouraging patrons to text to join their exclusive discount list. What the posted: “Text ROYAL to 99267 for discounts and invitation to our events”.
- Use MMS to distribute an electronic copy of his flyers. In simpler words, text his subscribers a picture of the flyer.
- With 4 weeks, Royalty nightclub had over 800 subscriber on their list which has been continuously growing since.
- The first mass text blast to 847 subscribe read “… ladies show this text and enter free, men should this text and $xx. The campaign had an 18% return, meaning 152 persons attended the event because of the text message received. For less than $30, that was money well spent.
- Decrease the need for printed materials.